Our Staff

"The friendship of those we serve is the foundation of our progress."

(please scroll down to meet your team)

Tonya Hayward-Demme

Investment Advisor Representative

Accredited Investment Fiduciary  

Registered Life & Health Underwriter

Tonya exudes warmth, caring, dedication and leadership with a passion for helping people.  She has worked in the insurance and investment industry over 30 years and opened Hayward Financial Services in 1981.   

Tonya is a person of integrity, both personally and professionally.  She believes that honesty and ethical business practices are the ultimate foundation of our purpose as a firm. 

Tonya's passions are music, photography, exercise, travel and being with friends and family.  Bo is retired from his company, Emerald Paving, an asphalt company, and Sadie is working for an Opthomologist office and taking a business class online . Also, the Demme's have a new addition to the family, a Bolognese little white dog, named Bella. She is adorable and feisty and keeping everyone on their toes!

Tonya's motto has always been "In serving my clients, I recommend a course of action which, if I were in the same situation, I would apply to myself."

Email Tonya at tonya@haywardfinancial.com


Lena Bonasera, Insurance Department

Lena joined Hayward Financial Services, Inc. in June 1999. She obtained her Bachelor of Arts Degree in Business Administration at UW. She is a Licensed Agent for Life and Health insurance and has worked in the insurance industry for over 30 years.  Lena is your primary contact for all health insurance plans as she manages the Insurance Department.  She works closely with Tonya on processing medical, life, disability and long term care insurance quotes and applications. 

Lena is the proud mother of identical twin girls, Jaeda & Tristyn. She and her husband, Colin, enjoy taking the girls camping, fishing, and out to either play or watch hockey. Lena also enjoys writing, fashion, and expressing her creativity in creating jewelry

Hannah Casabona, Administrative Assistant

Hannah is an exciting, warm, and welcoming person. In 2021, she graduated from Pepperdine University with a B.A. in Psychology. Following her college education, she embarked on her journey to become a Financial Planner. After completing the vigorous courses, Hannah now holds a Series 7 Securities license. Hannah's next steps are to become a Registered Investment Advisor. She has been hired onto the team to assist Tonya, Kate, and Lena in servicing clients with a smile as we help them reach their financial goals.

Originally from Arizona, Hannah now resides in Santa Monica, CA. Here, Hannah enjoys reading by the beach, exercising, and hosting friends and family in the wonderful city. 

Hannah is looking to be at your service! We are all excited to have her be an important part of our team. 

Email Hannah at hannah@haywardfinancial.com 


Mari Astakhova, Administrative Assistant

Mariya Astakhova is a compassionate, ambitious, and warm person with a love for helping others. She is the latest addition to the team at Hayward Financial Services as an administrative assistant. She is currently attending the University of Washington as a Dean’s list student, majoring in computer science and minoring in genetics.

 In her free time, Mari loves to ride horses competitively in the discipline of eventing and take care of her indoor jungle of plants. After sustaining a major pelvic injury on horseback, she has just gotten back to riding and is excited to see where she goes next in her equestrian career.

Mari immigrated from Ukraine to the United States as a child. Due to not growing up with much as an immigrant, she is incredibly passionate about learning and hopefully teaching others about financial wellness and success. She is excited about pursuing her passions at Hayward Financial Services and is dedicated to assisting clients in all of their financial goals.

Email Mari at astakhovam@ceteranetworks.com


We would like to introduce to you Lauree A. Harrison, CFP®, Financial Advisor and Tonya's OSJ Branch Manager (Office of Supervisory Jurisdiction).

Lauree Harrison is an integral part of Hayward Financial Services, Inc., as she provides additional support and review of all compliance requirements and procedures for Tonya and our offices.  She has been working with Tonya and your team since she joined Cetera in 2011 as our back-office support and final review for paperwork.  She is one of the reasons we are able to provide such excellent service to all clients of Hayward Financial Services.

A Washington native, Lauree graduated from Washington State University in 2011 with two Bachelor of Arts degrees in Accounting and International Business. In 2016, she obtained her CFP designation.  In her 9+ years with Cetera, she has become passionate about getting to know clients from all backgrounds and assisting them in planning for their goals.

Lauree lives in Seattle and when she is not working, she can be found running, hiking, or backpacking with her husband, Neill, in the Cascades or simply spending time with her 11-year-old Great Dane, Lady.


Jessica Gober, Administrative Assistant

Jessica Gober is Lauree's assistant and has been with Cetera for over four years now and greatly enjoys working in the financial services industry. Having earned several registrations in that time, she serves as a Registered Administrative Assistant and assistant OSJ Branch Manager to Lauree Harrison. Jessica handles many of the administrative tasks of the office, including assisting clients with their day-to-day financial needs. She enjoys getting to know clients and providing superb service to them. 


Jessica graduated from Washing State University in 2012 with a Bachelor of Science in General Medical Sciences with minors in Chemistry, English, and Russian. She graduated from Arizona State University in 2016 with a Bachelor of Arts in English with a concentration in Linguistics. 


A Washington native, Jessica currently resides in the Bellevue-Redmond area. When not working, she is often found writing or devouring a good story. She published three novels in 2013 and continues to enjoy pursuing this creative outlet as a hobby.


Felicia Fly, Advisory Associate


Felicia Fly is thrilled to be joining Cetera Advisor Networks as an Advisory Associate focused on wealth management, tailoring financial plans to clients' goals, building relationships, and financial education. As a Junior Financial Advisor, Felicia's main goal is to help clients navigate the current economic landscape and plan for the future, building their wealth along the way.


She has spent over 6 years at one of the largest banks in the country ­– almost that entire time as a Banker – and brings a wealth of knowledge from the banking industry with her. Coming from a family background with little financial means, she understands how financial security is critical in enhancing clients' quality of life and is passionate about helping clients succeed.


Felicia is also a proud Washington State native. Born in Seattle and growing gup on the eastern side of the state, Felicia graduated from Washington State University in 2010 with a Bachelor of Science in Psychology and a Minor in French. Although she studied French for 8 years, she has also studied Spanish for 5 years and took a German class or two along the way.


Away from the office, Felicia enjoys hiking with her husband and friends, playing Disc Golf, and drawing. Over the last year and half, she has also spent time dabbling in learning how to code and developing apps. Her curiosity for learning never ends, and that thirst for knowledge fuels her desire to stary on top of the latest financial news.






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